Originally from the vibrant city of Istanbul, I began my creative journey studying fine art at Hampstead Fine Arts College before earning my design degree from the University of the Arts London (UAL).

Since then, I’ve built a multidisciplinary career spanning brand, design, and storytelling working across both digital and physical spaces.

I’m currently the Brand & Design Lead at Symbolica AI, a research-driven company focused on symbolic reasoning. As their first creative hire, I work across brand positioning, tone of voice, visual identity, and UI - helping shape how Symbolica communicates its mission and brings its research into real-world applications.

Previously, I was part of the creative team at Wasserman, creating global campaigns and immersive brand experiences for clients like LEGO, BMW, F1, UEFA, and Adidas, blending strategy and creativity to deliver work that connects.

Whether I’m sketching out early concepts, building design systems, or obsessing over the final 1%, my goal is always the same: to make things that look good, feel intentional, and leave a lasting impression.